An Introduction to Visual Communication

Susan B. Barnes

ISBN 10: 1433142031 / ISBN 13: 9781433142031

Editore: Peter Lang, Peter Lang Jul 2017, 2017

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Neuware -Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book provides students with a better understanding of the visually oriented world in which they live. From cave art to virtual reality, all visual media are discussed with methods for evaluation. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.Books on Demand GmbH, Überseering 33, 22297 Hamburg 300 pp. Englisch.

Codice articolo 9781433142031

Dati bibliografici

• Titolo: An Introduction to Visual Communication
• Editore: Peter Lang, Peter Lang Jul 2017
• Data di pubblicazione: 2017
• Lingua: Inglese
• ISBN 10: 1433142031
• ISBN 13: 9781433142031
• Rilegatura: Taschenbuch
• Edizione: seconda edizione
• Condizione: Neu
• Dimensioni: 254 L x 178 A x 17 P (millimetri) 254 millimetri di larghezza per 178 millimetri di altezza per 17 millimetri di profondità
• Peso: 569 grammi

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Riassunto

Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.

This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book provides students with a better understanding of the visually oriented world in which they live. From cave art to virtual reality, all visual media are discussed with methods for evaluation. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.