The Inversion Factor (Paperback)

Linda Bernardi

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Lingua: inglese

Editore: MIT Press Ltd, Cambridge, Mass., 2018

026253598X / 9780262535984

Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

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Venditore AbeBooks dal 12 ottobre 2005

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Paperback. Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need.Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need.In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking "How do the products we make meet customer needs?" companies should ask "How can technology help us reimagine and fill a need?" Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission.The authors explain how the introduction of "smart" objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. Companies that know this include giants like Amazon, Airbnb, Uber, Google, Tesla, and Apple, as well as less famous companies like Tile, Visenti, and Augury. The Inversion Factor offers a roadmap for businesses that want to follow in their footsteps.The authors chart the evolution of three IoTs-the Internet of Things (devices connected to the Internet), the Intelligence of Things (devices that host software applications), and the Innovation of Things (devices that become experiences). Finally, they offer a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups. Why companies need to move away from a product first orientation to pursuing innovation based on customer need. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Codice articolo 9780262535984

Titolo
The Inversion Factor (Paperback)
Autore
Linda Bernardi
Editore
MIT Press Ltd, Cambridge, Mass.
Anno di pubblicazione
2018
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 10
026253598X
ISBN 13
9780262535984

Grand Eagle Retail

Bensenville, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 12 ottobre 2005

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