Invisible Advantage: How Intangibles are Driving Business Performance

Low, Jonathan,Kalafut, Pamela,Kalafut, Pam Cohen

ISBN 10: 0738205397 / ISBN 13: 9780738205397

Editore: Perseus Publishing, 2002

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Riassunto:

Offers a new look at intangible assets that influence corporate value and discusses their impact on corporate performance.

Informazioni sull?autore:

Jonathan Low and Pam Kalafut are the leading experts on intangible value. They have conducted four major research initiatives on the topic and speak and present widely at industry, regulatory, and academic forums in the U.S. and abroad. Mr. Low is a research fellow at the Cap Gemini Ernst & Young Center for Business Innovation, headquartered in Cambridge, Massachusetts. Ms. Kalafut is a sociologist specializing in social psychology. Mr. Low lives in West Palm Beach, Florida, and Ms. Kalafut in Ann Arbor, Michigan. Jonathan Low and Pam Kalafut are the leading experts on intangible value. They have conducted four major research initiatives on the topic and speak and present widely at industry, regulatory, and academic forums in the U.S. and abroad. Mr. Low is a research fellow at the Cap Gemini Ernst & Young Center for Business Innovation, headquartered in Cambridge, Massachusetts. Ms. Kalafut is a sociologist specializing in social psychology. Mr. Low lives in West Palm Beach, Florida, and Ms. Kalafut in Ann Arbor, Michigan.

Dati bibliografici

Titolo: Invisible Advantage: How Intangibles are ...
Casa editrice: Perseus Publishing
Data di pubblicazione: 2002
Legatura: hardcover
Condizione: Very Good