Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex and Information Applicances Are the Solution

Norman, Donald A.

ISBN 10: 0262640414 / ISBN 13: 9780262640411

Editore: MIT Press, Cambridge, 1999

Riguardo questo articolo

This copy is LIKE NEW; the text is clear, bright, and unmarked; binding is tight, but slight shelf wear on edges. The covers are also like new: absolutely intact in all ways, including perfect color and design but slight shelfwear. We have a five star rating because of our fulfilment success and because our descriptions are accurate. All shipments within U.S. sent with Tracking. On foreign sales, because of the heavy weight of this book, we have to charge extra for shipping: however, we will only charge the difference between our regular shipping rate and the extra charge that the U.S.Post Office asks to ship the book. We guarantee: NO NASTY SURPRISES. Codice articolo 002717

Dati bibliografici

Titolo: Invisible Computer: Why Good Products Can ...

Casa editrice: MIT Press, Cambridge

Data di pubblicazione: 1999

Legatura: Paperback

Condizione: Like New

Descrizione articolo

Riassunto:

From "Science Finds, Industry Applies, Man Conforms" (motto of the 1933 Chicago USA World's Fair)—to "People Propose, Science Studies, Technology Conforms" (Donald Norman's person-centered motto for the twenty-first centuray).

Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight.

In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last—the opposite of how things are done now.

L'autore:

Business Week has named Don Norman as one of the world's most influential designers. He has been both a professor and an executive: he was Vice President of Advanced Technology at Apple; his company, the Nielsen Norman Group, helps companies produce human-centered products and services; he has been on the faculty at Harvard, the University of California, San Diego, Northwestern University, and KAIST, in South Korea. He is the author of many books, including The Design of Everyday Things, The Invisible Computer (MIT Press, 1998), Emotional Design, and The Design of Future Things.