Involving Customers In New Service Development (Paperback)

Lingua: inglese

Editore: Imperial College Press, London, 2006

1911299719 / 9781911299714

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Venditore AbeBooks dal 22 giugno 2007

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Paperback. This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Codice articolo 9781911299714

Titolo
Involving Customers In New Service Development (Paperback)
Autore
Bo Edvardsson
Editore
Imperial College Press, London
Anno di pubblicazione
2006
Condizione
new
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1911299719
ISBN 13
9781911299714

AussieBookSeller

Truganina, VIC, Australia

Venditore con 5 stelle

Venditore AbeBooks dal 22 giugno 2007

Tariffe di spedizione da Australia a U.S.A.

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