Issues in Mass Communication : The Basic Concepts : Vol: I-II

Lingua: inglese

Editore: Kanishka Pub, New Delhi, 2008

8173912246 / 9788173912245

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Contents Vol. I. Introduction. I. Media issues 1. Challenge to create informed citizenry/Ramtanu Maitra. 2. From personalised politics to personalised journalism/Girilal Jain. 3. Minimum science for everyone/Narender K. Sehgal. 4. Media and elementary education/J.S. Rajput. 5. Social effects of mass media/J.S. Yadava. 6. Communication strategies for non radio non TV areas/A.K. Devgan. 7. Media and political process/Nitin D. Wakankar. 8. Mass media social change and social responsibility/Ganesh Subbarayan. 9. Role of media in science and technology/C. Ramakanta Sarma. 10. Transparency in government functioning and right to information/Ambrish Saxena. 11. Communication problems and potentialities/H.Y. Sharada Prasad. II. Media education 12. Gramsat satellite for rural education/B.B. Mohanty. 13. Communication training in Africa/Jerry Komia Domatob. 14. Seven things journalists should be trained in/K.R. Narayanan. 15. Communication education present and future/Chanchal Sarkar. 16. The importance of training in journalism/S. Viswam. 17. Case for a national council for journalism/J.S. Yadava. III. New information order 18. Moral and ethical Dilemmas in an information society/Raj Kumar. 19. Is western model relevant to Asia/J.S. Yadava. 20. Global electronic invasion developing world under siege/Raj Kumar. 21. Bangladesh media and India an attitudinal profile/Shaikh Abdus Salam. 22. Press in Asia Pacific region/Toshitaka Hayashi. 23. NWICO as an input in third world development/Pradeep Mathur. IV. Mass communication research 24. Communication research in India some reflections/J.S. Yadava. 25. Basic facts of audience research in India/Sunil Misra. 26. Communication challenge agenda for research/P.C. Joshi. 27. Audience research in sound broadcasting/Sharafat Yar Khan. 28. Research in mass media trend analysis and challenge/Uma Joshi and Neepa Mehta. V. Media and women/social sector 29. Studying Muslim women approaches and methodology/H.Y. Siddiqui. 30. Electronic media and children/Ila Varma. 31. Television viewing among children/Usha Abrol Vandana Thapar N. Khan and Parul Srivastava. 32. Construction of feminity on Indian T.V./Prabha Krishnan and Anita Dighe. 33. Media and Women's Movement/Suhas Kumar. 34. Poor Muslim women in rural Bangladesh/Tulsi Patel. 35. Portrayal of distorted image of women by Indian Media/Sunil Dhar and S.N. Pattnaik. 36. Socialisation of female child and mass media/B.K. Kuthiala. 37. Girl child and the role of media/Kamla Bhasin. 38. Media image of women/Kusum Rana and Manju Gupta. 39. Information needs of rural masses/B.K. Prasad. Index. Vol. II. Introduction. I. Print Media 1. Advanced editing skills/Adarsh Kumar Varma. 2. Rural newspapers need for professionalism/Snehasis Sur. 3. Culture industry interaction in printing process/M.A.S. Rajan. 4. American newspapers and challenges of the 1990s/William L. Winter. 5. Challenges and opportunities for press in Asia Pacific region/Toshitaka Hayashi. II. Electronic Media 6. Indian cinema 2000 A.D./Hameeduddin Mahmood. 7. Hum log from concept to after effects/Arvind Singhal and Everett M. Rogers. 8. Electronic media let a hundred satellites beam/K.A. Vardan. 9. Broadcasting for development/Sham Behari. 10. Global electronic invasion developing world under siege/Raj Kumar. III. Traditional Media 11. Tom Tom a traditional medium for communication/S.V. Ramasamy. 12. Theatre in fight against leprosy/Tripurari Sharma. 13. Traditional media and development communication/Durgadas Mukhopadhyay. 14. Communication through folk art forms/N.N. Pillai. IV. Public relations 15. Public sector communication/C.K. Sardana. 16. PR's role in promoting human rights/Ajit Gopal. 17. State information apparatus in 90s/Yogendra Narain. 18. Information set ups in states/S.K. Mukherji. 19. Government and the media/H.Y. Sharada Prasad. 20. Corporate communication an overview/Jaishri Jethwaney. 21. Public relation education in India a critical evaluation/N.A.K. Durrain. 22. Image management.…

Codice articolo 69888

Dati bibliografici

Titolo
Issues in Mass Communication : The Basic Concepts : Vol: I-II
Autore
J S Yadava and Pradeep Mathur
Editore
Kanishka Pub, New Delhi
Anno di pubblicazione
2008
Condizione
As New
Sovraccoperta
sovraccoperta
Rilegatura
Hardbound
Lingua
inglese
ISBN 10
8173912246
ISBN 13
9788173912245
Edizione
Reprint

Vedams eBooks (P) Ltd

New Delhi, India

Venditore con 4 stelle

Venditore AbeBooks dal 30 gennaio 2009

Tariffe di spedizione da India a U.S.A.

ArticoloDa 20 a 24 giorni lavorativiDa 4 a 7 giorni lavorativi
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