Japan and China As Charm Rivals : Soft Power in Regional Diplomacy

Sun, Jing

ISBN 10: 0472035606 / ISBN 13: 9780472035601

Editore: University of Michigan Press, 2013

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 53053019-6

Riassunto:

In international relations today, influence is as essential as military and economic might. Consequently, leaders promote favorable images of the state in order to attract allies and win support for their policies. Jing Sun, an expert on international relations and a former journalist, refers to such soft power campaigns as "charm offensives."

Sun focuses on the competition between China and Japan for the allegiance of South Korea, Taiwan, and other states in the region. He finds that, instead of adopting a one-size-fits-all approach, the Chinese and the Japanese deploy customized charm campaigns for each target state, taking into consideration the target's culture, international position, and political values. He then evaluates the effectiveness of individual campaigns from the perspective of the target state, on the basis of public opinion polls, media coverage, and the response from state leaders.

A deep, comparative study, Japan and China as Charm Rivals enriches our understanding of soft power by revealing deliberate image campaign efforts and offering a method for assessing the effectiveness of such charm offensives.

Informazioni sugli autori:

Jing Sun is Assistant Professor of Political Science at the University of Denver.

Jing Sun is Assistant Professor of Political Science at the University of Denver.

Dati bibliografici

Titolo: Japan and China As Charm Rivals : Soft Power...
Casa editrice: University of Michigan Press
Data di pubblicazione: 2013
Legatura: Brossura
Condizione: Very Good