The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Kalbach, Jim

ISBN 10: 1933820683 / ISBN 13: 9781933820682

Editore: Two Waves Books, 2020

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1933820683I4N00

Riassunto:

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Informazioni sull'autore:

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix.

In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.

Dati bibliografici

Titolo: The Jobs to Be Done Playbook: Align Your ...
Casa editrice: Two Waves Books
Data di pubblicazione: 2020
Legatura: Paperback
Condizione: Very Good
Condizione sovraccoperta: No Jacket