The Jobs to Be Done Playbook
Kalbach, Jim
ISBN 10: 1933820683 ISBN 13: 9781933820682
Editore: Rosenfeld Media, 2020
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New Book. Shipped from UK. Established seller since 2000. Codice articolo CX-9781933820682
Riassunto:
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Informazioni sull'autore:
Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix.
In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.
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Titolo: The Jobs to Be Done Playbook
Casa editrice: Rosenfeld Media
Data di pubblicazione: 2020
Legatura: PAP
Condizione: New