KNOWN: The handbook for building and unleashing your personal brand in the digital age

Schaefer, Mark W.

ISBN 10: 0692816062 / ISBN 13: 9780692816066

Editore: Mark W. Schaefer, 2017

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The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing age related spots and browning . May NOT include discs, access code or other supplemental materials. Codice articolo BVV.0692816062.A

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Titolo: KNOWN: The handbook for building and ...

Casa editrice: Mark W. Schaefer

Data di pubblicazione: 2017

Legatura: Brossura

Condizione: acceptable

Descrizione articolo

Riassunto:

The bestselling book on personal branding in the world!

KNOWN is more than a book. It created a movement to build and nurture professional personal brands throughout the world. Today, AI is nipping at the heels of our skillsets and even our careers. Our only defense is a strong personal brand that helps out stand out in our field and rise above the noise.

Based on more than two years of research and interviews with nearly 100 leading thought leaders, KNOWN teaches you the science-based method to help you transcend the noise to become the go-to person in your company, your industry, and perhaps even the world.

The only sustainable competitive advantage you have in this world is your personal brand. Those who are KNOWN, get the calls returned, have the emails answered, open the doors for new careers and monetization opportunities. Find out why this book has changed the lives and businesses of thousands of business professionals around the world. KNOWN delivers a process that works in this digital age.

L'autore:

Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and The Content Code, named by INC magazine as one of the Top five marketing books of the year. Mark also wrote the classic first book on influence marketing, Return On Influence. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.