Key Business Analytics, Travel Edition : The 60+ tools every manager needs to turn data into insights

Bernard Marr

ISBN 10: 1292081775 / ISBN 13: 9781292081779

Editore: Pearson Education Limited Nov 2015, 2015

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Neuware - Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities.

Codice articolo 9781292081779

Dati bibliografici

• Titolo: Key Business Analytics, Travel Edition : The 60+ tools every manager needs to turn data into insights
• Editore: Pearson Education Limited Nov 2015
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 1292081775
• ISBN 13: 9781292081779
• Rilegatura: Taschenbuch
• Condizione: Neu

Descrizione articolo

Riassunto

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities.

 

It includes analysis techniques within the following categories:

• Financial analytics – cashflow, profitability, sales forecasts
• Market analytics – market size, market trends, marketing channels
• Customer analytics – customer lifetime values, social media, customer needs
• Employee analytics – capacity, performance, leadership
• Operational analytics – supply chains, competencies, environmental impact
• Bare business analytics – sentiments, text, correlations

Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:

• What is it?
• When should I use it?
• How do I use it?
• Tips and pitfalls
• Further reading

This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.

L'autore

Bernard Marr is a leading global authority on organisational performance & business success. He regularly advises organisations & governments across the globe & is an acclaimed, award-winning keynote speaker, researcher, consultant & teacher. He's acknowledged by the CEO Journal as one of today’s leading business brains.