Key Concepts in E-commerce (Palgrave Key Concepts)

Alan Charlesworth

ISBN 10: 0230516718 / ISBN 13: 9780230516717

Editore: Palgrave Macmillan, 2007

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Titolo: Key Concepts in E-commerce (Palgrave Key ...

Casa editrice: Palgrave Macmillan

Data di pubblicazione: 2007

Legatura: Paperback

Condizione: Fine

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Riassunto:

E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.

Informazioni sugli autori:

ALAN CHARLESWORTH is a Senior Lecturer in marketing and e-marketing. He has been involved in e-commerce as a practitioner, consultant, trainer and educator since 1996, and is co-author of Online Marketing A Customer-Led Approach (OUP, 2007).
ALAN CHARLESWORTH is a Senior Lecturer in marketing and e-marketing. He has been involved in e-commerce as a practitioner, consultant, trainer and educator since 1996, and is co-author of Online Marketing A Customer-Led Approach (OUP, 2007).

ALAN CHARLESWORTH is a Senior Lecturer in marketing and e-marketing. He has been involved in e-commerce as a practitioner, consultant, trainer and educator since 1996, and is co-author of Online Marketing A Customer-Led Approach (OUP, 2007).