Key Concepts in Public Relations

Franklin, Bob/ Pill, Eliot/ Mosdell, Nick/ Hogan, Mike

ISBN 10: 1412923182 / ISBN 13: 9781412923187

Editore: Sage Pubns Ltd, 2009

Riguardo questo articolo

296 pages. 10.25x7.50x1.50 inches. In Stock.

Codice articolo __1412923182

Dati bibliografici

• Titolo: Key Concepts in Public Relations
• Editore: Sage Pubns Ltd
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 1412923182
• ISBN 13: 9781412923187
• Rilegatura: Hardcover
• Condizione: Brand New
• Peso: 1,18 chilogrammi

Descrizione articolo

Riassunto

Key Concepts in Public Relations:

• Provides a comprehensive, easy-to-use overview to the field
• Covers over 150 central concepts in PR
• Paves the way for students to tackle primary texts
• Grounds students in both practice and theory
• Takes it further with recommended reading

Informazioni sull?autore

Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.

Bob Franklin is also the author of the successful Key Concepts in Journalism Studies.

Quentin Langley is also a public relations professional, writer, speaker and lecturer, and chairs the CIPR (Chartered Institute of Public Relations) education and training committee.