Key Concepts in Public Relations (Key Concepts (Sage))

Franklin, Bob, Hogan, Mike, Langley, Quentin, Mosdell, Nick,

ISBN 10: 1412923182 / ISBN 13: 9781412923187

Editore: SAGE Publications Ltd, 2009

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Codice articolo ERICA75814129231825

Dati bibliografici

• Titolo: Key Concepts in Public Relations (Key Concepts (Sage))
• Editore: SAGE Publications Ltd
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 1412923182
• ISBN 13: 9781412923187
• Rilegatura: Hardcover
• Condizione: Like New
• Tipo di libro: book

Descrizione articolo

Riassunto

Key Concepts in Public Relations:

• Provides a comprehensive, easy-to-use overview to the field
• Covers over 150 central concepts in PR
• Paves the way for students to tackle primary texts
• Grounds students in both practice and theory
• Takes it further with recommended reading

Informazioni sull?autore

Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.

Bob Franklin is also the author of the successful Key Concepts in Journalism Studies.

Quentin Langley is also a public relations professional, writer, speaker and lecturer, and chairs the CIPR (Chartered Institute of Public Relations) education and training committee.