A highly timely book about what innovative companies can learn from the way celebrities engage their fan bases. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 154 x 20. Weight in Grams: 342. . 2017. Paperback. . . . .

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Titolo

The Kim Kardashian Principle

Editore

Little, Brown Book Group

Data di pubblicazione

2017

Lingua

Inglese

ISBN 10

0349412987

ISBN 13

9780349412986

Rilegatura

Brossura

Condizione

New

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Riassunto

How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on.

Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can't touch.

The Kim Kardashian Principle reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.

The Kim Kardashian Principle is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

Recensione

The best in the business (Variety)

The love child of TMZ and The Economist (David Geha, Senior Producer Extra)

Sexy, intelligent and full of swagger... Jeetendr has single-handedly shaken up Hollywood by exposing the power of YouTubers versus traditional celebrities. Now, he motivates us all to become our most fearless and authentic selves (Jennifer Prince, Head of Entertainment Twitter)

With celebrity branding expert Jeetendr Sehdev's powerful manifesto, you'll be your most authentic, impulsive, selfie-sawy version of you in no time. (OK! Magazine)

A genius provocateur, Jeetendr gets to the heart of what motivates people today. Be true to yourself, have the courage to be flawed and let your freak flag high! A masterpiece of audacity, inspiration and entertainment! (Brian Stolz, Chief People Officer Activision Blizzard)

More than a marketing bible... Jeetendr's The Kim Kardashian Principle is a movement! (Kelly Mullen, Head of U-Entertainment Unilever)

One of the most influential books of the year (Michael Levin, Huffington Post)

Everything that a PR or spin doctor has traditionally advised: do the opposite (The Times)

Spectacular! Skip business school, stay relevant and read The Kim Kardashian Principle (Steven Rogers, BBC)

The most buzzed about business book of the year! (Forbes)

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