Decorative Boards. Very Good/No Jacket. 13th Edition. Textbook. 4to - over 9�" - 12" tall. 800 pp., color illustrations and index. Size: 4to - over 9�" - 12" tall. Codice articolo 4521

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Titolo: Kleppner's Advertising Procedure

Casa editrice: Upper Saddle River, NJ.: Prentice-Hall, 1996, Upper Saddle River, NJ.

Data di pubblicazione: 1996

Legatura: Decorative Boards

Condizione: Very Good

Condizione sovraccoperta: No Jacket

Edizione: 13th Edition.

Tipologia articolo: Book

Descrizione articolo

Riassunto:

This introduction to advertising as both an art and science provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated marketing framework, showing it must be co-ordinated with all other aspects of communication.

Product Description:

Book by Russell Thomas Lane W Ronald Kleppner Otto Russell

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P.F. Mullins Books
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All prices are net. Cash, Check or Charge at time of order. Books held 5 business days. $5.95 domestic media mail postage for 1st book,$4.50 each thereafter. Priority Shipping $5.95 per book and $5.95 thereafter. Insurance extra. Tracking extra. All books sent USPS unless prior arranged. For international shipping inquire with order. International orders sent at cost. California residents must add appropriate sales tax. Send us your want lists.

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Orders usually ship within 2 business days of verification of order. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required. International orders are generally shipped at cost so there may be extra or dereased shipping. International Orders are shipped via global priority only as there is no longer an "overseas book rate" and the book must fit the envelope (9.5 x 12.0 inches)or cost may be increased.

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Kleppner's Advertising Procedure

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