Know Your Customers: How Customer Marketing Can Increase Profits

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ISBN 10: 0749407514 / ISBN 13: 9780749407513

Editore: - -, 1992

This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780749407513

Riassunto:

Your company's revenues, profits and market share - and your salary - come ultimately from one source: your customers. Once you realize that customers are the basic foundation of your company, you will agree that you are in the business of developing a solid base of good customers for your products and services. This book helps to analyze a customer base by building a "customer pyramid". The customer marketing process - based on modern information technology and an integrated mix of methods and media - is clearly presented in a ten-step plan which can be implemented in any company: how to capture customer data; make a customer pyramid; analyze customers; set customer goals; develop a customer benefits package; select methods and media; get customer orientated; record customer behaviour; analyze results; and revise customer programmes.

Product Description: Book by JAY CURRY

Dati bibliografici

Titolo: Know Your Customers: How Customer Marketing ...
Casa editrice: - -
Data di pubblicazione: 1992
Legatura: Paperback
Condizione: Very Good