Knowledge for Generations : Wiley And the Global Publishing Industry, 1807-2007

Jacobsen, Timonthy Curtis; Smith, George David; Wright, Robert E.; Wiley, Peter Booth; Spilka, Susan Brophy

ISBN 10: 0471757217 / ISBN 13: 9780471757214

Editore: Wiley, 2008

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Dati bibliografici

• Titolo: Knowledge for Generations : Wiley And the Global Publishing Industry, 1807-2007
• Editore: Wiley
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 0471757217
• ISBN 13: 9780471757214
• Rilegatura: Rilegato
• Condizione: New

Descrizione articolo

Riassunto

<b>A lively history of one of America's oldest publishing houses, published in conjunction with Wiley's bicentennial</b> <p>Founded in New York City when Thomas Jefferson was president, Wiley has been a significant player in the publishing industry for two centuries. Now, on the occasion of Wiley's bicentennial, a distinguished team of authors brings Wiley's rich history to life, showing how the company has reacted to trends within the publishing industry as well as to larger economic, social, and cultural forces. <b><i>Knowledge for Generations</i></b> sheds light on the long-term strengths and weaknesses of Wiley's business, illuminates the continuities and changes over time, and shows how family ownership has influenced the company's strategies, values, and corporate culture. Drawing on unrestricted access to company archives and interviews with key executives, the authors capture a story of sustained business success, intriguing personalities, and dramatic changes in the industry. Illustrated throughout with illuminating photographs and graphics, <b><i>Knowledge for Generations</i></b> is a must-read for anyone interested in the history of publishing.</p>

Informazioni sull?autore

<b>Robert E. Wright</b> (Abington, PA) is a Clinical Associate Professor of Economics at New York University's Stern School of Business. He is the coauthor, with <b>George David Smith</b>, of Mutually Beneficial (0-8147-9397-5), among other books. <b>Timothy C. Jacobson</b> (Staunton, VA) is an author and editor who founded <i>Chicago Times</i> magazine.