Known : The Handbook for Building and Unleashing Your Personal Brand in the Digital Age

Mark Schaefer

ISBN 10: 0692816062 / ISBN 13: 9780692816066

Editore: Schaefer Marketing Solutions Feb 2017, 2017

Riguardo questo articolo

Neuware - Where do you want to go next in your life Do you want be positioned to get a better job, acquire more customers, or attract more donations for your charity Do you want to be regarded as an authority in a way that could lead to a book project or speaking career Today, the influence that provides an edge in our world is determined by how well you're known. Being known is not the same as being famous. It's not about having millions of fans and red carpet appearances. Becoming known is about approaching your digital life with an intent that establishes the authority, reputation, and audience to achieve your goals.Known is the first book of its kind to teach you, step by step, how the most successful people focus their efforts, create a plan, and activate their personal brand in a measurable way.Mark W. Schaefer, college educator, consultant, and best-selling author of six books including The Tao of Twitter and The Content Code, has delivered a practical handbook for achieving extraordinary personal power in the digital age.

Codice articolo 9780692816066

Dati bibliografici

• Titolo: Known : The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
• Editore: Schaefer Marketing Solutions Feb 2017
• Data di pubblicazione: 2017
• Lingua: Inglese
• ISBN 10: 0692816062
• ISBN 13: 9780692816066
• Rilegatura: Buch
• Condizione: Neu

Descrizione articolo

Riassunto

The bestselling book on personal branding in the world!

KNOWN is more than a book. It created a movement to build and nurture professional personal brands throughout the world. Today, AI is nipping at the heels of our skillsets and even our careers. Our only defense is a strong personal brand that helps out stand out in our field and rise above the noise.

Based on more than two years of research and interviews with nearly 100 leading thought leaders, KNOWN teaches you the science-based method to help you transcend the noise to become the go-to person in your company, your industry, and perhaps even the world.

The only sustainable competitive advantage you have in this world is your personal brand. Those who are KNOWN, get the calls returned, have the emails answered, open the doors for new careers and monetization opportunities. Find out why this book has changed the lives and businesses of thousands of business professionals around the world. KNOWN delivers a process that works in this digital age.

L'autore

Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and The Content Code, named by INC magazine as one of the Top five marketing books of the year. Mark also wrote the classic first book on influence marketing, Return On Influence. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.