Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age

Schaefer, Mark

ISBN 10: 0692816062 / ISBN 13: 9780692816066

Editore: Schaefer Marketing Solutions, 2017

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Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.81. Codice articolo G0692816062I2N00

Dati bibliografici

Titolo: Known: The Handbook for Building and ...

Casa editrice: Schaefer Marketing Solutions

Data di pubblicazione: 2017

Legatura: Hardcover

Condizione: As New

Condizione sovraccoperta: No Jacket

Descrizione articolo

Riassunto:

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.

L'autore:

Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and The Content Code, named by INC magazine as one of the Top five marketing books of the year. Mark also wrote the classic first book on influence marketing, Return On Influence. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.