Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Ash, Tim

ISBN 10: 0470174625 / ISBN 13: 9780470174623

Editore: Wiley Publishing, 2008

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This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .

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Dati bibliografici

• Titolo: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
• Editore: Wiley Publishing
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 0470174625
• ISBN 13: 9780470174623
• Rilegatura: paperback
• Condizione: Good

Descrizione articolo

Riassunto

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

Informazioni sull?autore

Tim Ash is a recognized expert in the field of landing page optimization. He is the president of SiteTuners.com, a company that improves the conversion rates of website landing pages through state-of-the-art scientific testing. Tim has spoken internationally at such industry events as Search Engine Strategies, PC Expo, the Affiliate Summit, and Internet World. Visit Tim's book site at LandingPageOptimizationBook.com