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Dati bibliografici

Titolo: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Editore: Wiley Publishing
Data di pubblicazione: 2008
Lingua: Inglese
ISBN 10: 0470174625
ISBN 13: 9780470174623
Rilegatura: Brossura
Condizione: acceptable

Descrizione articolo

Riassunto

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you�ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

Informazioni sull?autore

Tim Ash is a recognized expert in the field of landing page optimization. He is the president of SiteTuners.com, a company that improves the conversion rates of website landing pages through state-of-the-art scientific testing. Tim has spoken internationally at such industry events as Search Engine Strategies, PC Expo, the Affiliate Summit, and Internet World. Visit Tim's book site at LandingPageOptimizationBook.com

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Descrizione libreria

Through our mission we enhance the dignity and quality of life for individuals and families by strengthening communities, eliminating barriers to opportunity, and helping people in need reach their full potential through learning and the power of work. We intentionally serve marginalized populations within these communities and lift up long-term pathways for individuals who have disabilities and disadvantages, veterans and military families, teens and young adults, and others who face barriers to employment. We are guided by three principles: Inspired by People, Power of the Whole, and Results Matter. We call it The Goodwill Way.

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Goodwill Retail Services, Inc.
6055 North 91st Street, Milwaukee, WI, 53225, U.S.A.

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Returns are allowed when initiated within 30 days of the estimated delivery date.
Goodwill Industries of Northern Illinois is a community-based not-for-profit organization whose mission is to create opportunities for individuals with barriers to enhance their lives. Thank you for supporting our mission.

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