The Language of Content Strategy

Scott Abel; Rahel Anne Bailie

ISBN 10: 1937434346 / ISBN 13: 9781937434342

Editore: XML Press, 2014

Codice articolo 1937434346-3-34496303

Riassunto:

The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession. Each term has been defined by a contributor known for his or her depth of knowledge in that area of expertise. And each definition is accompanied by an essay that explains the importance of the term within the world of content strategy. The Language of Content Strategy provides a starting place for conversations among content strategy practitioners and between practitioners and clients.

Dati bibliografici

Titolo: The Language of Content Strategy
Casa editrice: XML Press
Data di pubblicazione: 2014
Legatura: paperback
Condizione: Good