Last Call for Bud Light: The Fall and Future of America's Favorite Beer

Anson Frericks

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Lingua: inglese

Editore: Threshold Editions, 2025

1668070901 / 9781668070901

Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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Venditore AbeBooks dal 20 dicembre 2007

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Descrizione dell’articolo da parte del venditore

The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive. Anson Frericks, a former president at Anheuser-Busch--formerly the home of America's most popular brewery--watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management. Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney. Now, Anheuser-Busch's evolution and its subsequent fallout is brought to light as never before with this ultimate insider's look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.

Codice articolo CIN1668070901VG

Titolo
Last Call for Bud Light: The Fall and Future of America's Favorite Beer
Autore
Anson Frericks
Editore
Threshold Editions
Anno di pubblicazione
2025
Condizione
Very Good
Rilegatura
Hardback
Lingua
inglese
ISBN 10
1668070901
ISBN 13
9781668070901

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

Venditore con 5 stelle

Venditore AbeBooks dal 20 dicembre 2007

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,74
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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SBYB, Inc.

900 Knell Rd
Montgomery, IL U.S.A. 60538