Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry

Gassmann, Oliver, Reepmeyer, Gerrit, Zedtwitz, Maximilian von

ISBN 10: 3540407170 / ISBN 13: 9783540407171

Editore: Springer, 2004

Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Codice articolo G02A-02346

Riassunto:

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

Recensione:

From the reviews:

"This book examines the international pharmaceutical industry with special emphasis on the current and emerging research methodologies ... . What distinguishes this book from others on the same subject is its emphasis on empirical findings (53 figures, 20 tables) and an exceptionally good, if short, discussion of various research technologies ... . The six-page glossary of industry terms, when used with its decent index, is a particular joy. ... recommend this offering to prospective managers and researchers in this industry ... ." (Robert R. Rothberg, Journal of Product Innovation Management, Vol. 22, 2005)

Dati bibliografici

Titolo: Leading Pharmaceutical Innovation: Trends ...
Casa editrice: Springer
Data di pubblicazione: 2004
Legatura: Rilegato
Condizione: Good