Lean Impact: How to Innovate for Radically Greater Social Good

Chang, Ann Mei

ISBN 10: 1119506603 / ISBN 13: 9781119506607

Editore: Wiley, 2018

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Riassunto:

Despite enormous investments of time and money, are we making a dent on the social and environmental challenges of our time? What if we could exponentially increase our impact?

Around the world, a new generation is looking beyond greater profits, for meaningful purpose. But, unlike business, few social interventions have achieved significant impact at scale. Inspired by the modern innovation practices, popularized by bestseller The Lean Startup, that have fueled technology breakthroughs touching every aspect of our lives, Lean Impact turns our attention to a new goal - radically greater social good.

Social change is far more complicated than building a new app. It requires more listening, more care, and more stakeholders. To make a lasting difference, solutions must be embraced by beneficiaries, address root causes, and include an engine that can accelerate growth to reach the scale of the need. Lean Impact offers bold ideas to reach audacious goals through customer insight, rapid experimentation and iteration, and a relentless pursuit of impact.

Ann Mei Chang brings a unique perspective from across sectors, from her years as a tech executive in Silicon Valley to her most recent experience as the Chief Innovation Officer at USAID. She vividly illustrates the book with real stories from interviews with over 200 organizations across the US and around the world.

Whether you are a nonprofit, social enterprise, triple bottom line company, foundation, government agency, philanthropist, impact investor, or simply donate your time and money, Lean Impact is an essential guide to maximizing social impact and scale.

Informazioni sull'autore:

ANN MEI CHANG is the Executive Director of Lean Impact at Lean Startup Company. Previously, she served at USAID (one of the largest funders of international development) as Chief Innovation Officer and the Executive Director of the U.S. Global Development Lab. Prior to her pivot to social good, Ann Mei was a seasoned Silicon Valley executive, with more than twenty years' experience at such leading companies as Google, Apple, and Intuit, as well as a number of startups.

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Titolo: Lean Impact: How to Innovate for Radically ...
Casa editrice: Wiley
Data di pubblicazione: 2018
Legatura: Rilegato
Condizione: New