The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Eric Ries

ISBN 10: 0670921602 / ISBN 13: 9780670921607

Editore: Penguin Books Ltd, United Kingdom, London, 2011

THE INTERNATIONAL BESTSELLING SENSATION'The Lean Startup changes everything.' - Harvard Business Review----------Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.With over a million copies sold across the globe, now is your time to think Lean. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Codice articolo GOR006125630

Riassunto:

The Lean Startup, 9780670921607

Informazioni sull'autore: Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.

Dati bibliografici

Titolo: The Lean Startup: How Today's Entrepreneurs ...
Casa editrice: Penguin Books Ltd, United Kingdom, London
Data di pubblicazione: 2011
Legatura: Paperback
Condizione: Fair