From Roger C. Schank—one of the most highly respected thinkers, writers, and speakers in the training, learning, and e-learning community—comes a compelling book of essays that explore the myriad issues related to challenges faced by today’s instructional designers and trainers. The essays offer a much-needed perspective on what trainers do, why they do it, and how they do it. Lessons in Learning, e-Learning, and Training serves as a barometer to the issues that often perplex trainers and helps to illuminate three main points: what can and cannot be taught; how people think and learn; and what technology can really effectively provide. In addition, each essay is filled with practical guidance and includes a summary of ideas, tips and techniques, things to think about, checklists, and other job aids.

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"Stories are the jewels of learning and Roger Schank is the prince of storytelling. This collection of training stories is a must read!"
––Elliott Masie, founder, e–Learning CONSORTIUM

"Learning has become a strategic advantage in business over the last decade, but in trying to optimize that advantage we′ve sterilized the process. In this book, Roger reminds us that teaching and learning can be fun and effective. It′s like having a long personal conversation with Roger––it′s fun, interesting, and illuminating."
––Tom Kelly, vice president, Cisco

"Roger Schank is a genius, his ideas are insightful, and provocative. His latest book is a must read for those who want to stay at the leading edge."
––Brandon Hall, lead researcher and CEO, Brandon–Hall.com

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