Leveraging Brands in Sport Business
ISBN 10: 0415534852 ISBN 13: 9780415534857
Editore: Routledge, 2013
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Descrizione:
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00088130628
Riassunto:
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
Informazioni sull?autore:
Dr. Mark P. Pritchard serves as professor of Marketing in the College of Business at Central Washington University. Having earned his Ph.D. from the University of Oregon, Dr. Pritchard was the founding Director of the NWCSB and has held faculty appointments in marketing in Canada, Australia, Singapore, France and the United States. His research concentrates on issues in services marketing and specializes in the area of brand loyalty and repeat purchase behavior in the sport and tourism industries. Recent research and instructional interests have focused on the role of personal ethics and social responsibility in shaping a winning brand team.
Dr. Jeffrey L. Stinson is Chair of the Department of Management and Director of the Northwest Center for Sport Business (NWCSB) at Central Washington University. With a Ph.D. in Marketing from the University of Oregon, Dr. Stinson has primarily researched the influence of intercollegiate athletics on athletic and academic fundraising to colleges and universities. Other research interests include donor decision-making, non-profit fundraising, and social marketing in sport.
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Dati bibliografici
Titolo: Leveraging Brands in Sport Business
Casa editrice: Routledge
Data di pubblicazione: 2013
Legatura: Brossura
Condizione: Very Good
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Leveraging Brands in Sport Business
Da: HPB Inc., Dallas, TX, U.S.A.
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Paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_461142191
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Leveraging Brands in Sport Business
Da: HPB-Red, Dallas, TX, U.S.A.
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paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_455941207
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Leveraging Brands in Sport Business
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780415534857. Codice articolo 4140758
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Leveraging Brands in Sport Business
Editore:
Routledge, 2013
ISBN 10: 0415534852
ISBN 13: 9780415534857
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Da: Textbooks_Source, Columbia, MO, U.S.A.
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Paperback. Condizione: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 001516748U
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Leveraging Brands in Sport Business
Da: GreatBookPrices, Columbia, MD, U.S.A.
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Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Codice articolo 19591974-5
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Leveraging Brands in Sport Business
Editore:
Taylor & Francis, 2013
ISBN 10: 0415534852
ISBN 13: 9780415534857
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Da: moluna, Greven, Germania
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Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr. Mark P. Pritchard serves as professor of Marketing in the College of Business at Central Washington University. Having earned his Ph.D. from the University of Oregon, Dr. Pritchard was the founding Director of the NWCSB and has held . Codice articolo 594647875
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Leveraging Brands in Sport Business
Da: GreatBookPrices, Columbia, MD, U.S.A.
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Condizione: As New. Unread book in perfect condition. Codice articolo 19591974
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Leveraging Brands in Sport Business
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Condizione: As New. Unread book in perfect condition. Codice articolo 19591974
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Leveraging Brands in Sport Business
Print on DemandDa: Majestic Books, Hounslow, Regno Unito
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Condizione: New. pp. 262 Same as Food and Culture This item is printed on demand. Codice articolo 44814397
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Leveraging Brands in Sport Business
Print on DemandDa: Revaluation Books, Exeter, Regno Unito
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Paperback. Condizione: Brand New. 1st edition. 262 pages. 10.25x7.25x0.75 inches. In Stock. This item is printed on demand. Codice articolo __0415534852
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