Library of Advertising: Department Store and Retail Advertising

Lingua: inglese

Editore: Forgotten Books, 2024

0282834184 / 9780282834180

Da: Forgotten Books, London, Regno UnitoForgotten Books

Venditore con 5 stelle

Venditore AbeBooks dal 2 giugno 2021

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Descrizione dell’articolo da parte del venditore

Print on Demand. This book offers a detailed analysis of the advertising strategies employed by department stores, examining the evolution of these strategies from the origins of the department store concept to the present day. The author provides a comprehensive overview of the various types of department stores, including cheap stores, popular price stores, and smart, style, and quality shops, and discusses the different advertising styles used by each type. The book also explores the impact of competition on department store advertising, as well as the role of merchandising and customer demographics in shaping advertising campaigns. Through a series of case studies, the author provides real-world examples of successful and unsuccessful advertising campaigns, offering valuable insights into the factors that contribute to effective department store advertising. Ultimately, this book provides a valuable resource for anyone interested in understanding the history, theory, and practice of department store advertising, offering a comprehensive analysis of the strategies and techniques that have shaped the industry. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…

Codice articolo 9780282834180_0

Titolo
Library of Advertising: Department Store and Retail Advertising
Autore
Axel Petrus Johnson
Editore
Forgotten Books
Anno di pubblicazione
2024
Condizione
New
Tipo di libro
print-on-demand item
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0282834184
ISBN 13
9780282834180
Cataloghi dei venditori
Marketing

Forgotten Books

London, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 2 giugno 2021

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 5 a 10 giorni lavorativiDa 5 a 10 giorni lavorativi
Primo articoloEUR 0,00EUR 0,00
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Descrizione dello Store

Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.

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Trade

Informazioni sull’azienda del venditore

FB &c Ltd

Dalton House, 60 Windsor Avenue
London, Regno Unito SW19 2RR