The Still Life: In Product Presentation and Editorial Design. Questo articolo non è disponibile.The Still Life: In Product Presentation and Editorial Design

In every segment of retail, countless productscompete for our attention. Whetherfashion, cosmetics, furnishings, accessories,or gourmet food, the range of goods isoverwhelming. Designers and manufacturersare faced with the daunting challenge ofsetting their products apart to reach theirtarget audiences. The best ones captivateus by telling fascinating stories or creatingcompelling retail spaces and experiences.The Still Life compiles striking Edited byialphotography, innovative shop window displays,and intelligent visual merchandisingthat succeed in doing exactly that. Thefeatured work is created by imaginativestylists and photographers who arrangeproducts, objects, and materials in unusualways. Distinctive worlds of images resultthat are reminiscent of Baroque andRenaissance still life paintings in whicharrangements of flowers, fruit, musicalinstruments, and other objects were usedas powerful allegories for various aspectsof life and death.Today’s creatives are developing newvisual storytelling techniques for engagingcustomers. The Still Life showcases theirentire spectrum. The book illustrates howa combination of quality handcraft andinspired flair are being used to put familiarproducts, such as gardening tools, cutlery,purses, writing implements, or jewelry,into surprising new contexts, ranging fromminimalistic understatement to opulentglamour. It includes shop windows, magazinespreads, and showrooms meticulouslystyled into works of art.The Still Life is a source of inspirationfor anyone working in product communication,Edited byial design, and retail who isresponsible for creating fitting platformson which to promote premium products —brand worlds in which the products cometo life for potential customers. Featuringretail spaces that offer extraordinary experiencesjust by stopping in for a visit, thebook is also a visual feast for all connoisseursof quality consumer goods.

In contrast with the immobility of the objects it depicts, still life has been speedily making a comeback onto contemporary platforms-from glossy magazines to Instagram feeds. This book showcases new directions in product portraiture by some of our time's most imaginative photographers, designers, and stylists. Still life staples such as dead game and fruit bowls can still be seen in today's of-the-moment arrangements, but they are now presented alongside the latest fashion accessories or luxury gadgets. The elaborate tabletops, collages, installations, and photographic illustrations featured in The Still Life bridge past and present, and skillfully meld elements of scenography and sculpture with the art of selling.