Living Colours: Discovering their Language to Understand and Use them

Silvia Botti, Hoaki. The great mystery of colour finally revealed in a book that involves every field of knowledge, from history to science, from art to psychology. Why does the colour catch our attention and fascinate us until seducing us? The answer is easy: because it is mysterious. Speaking of colour means taking note of its enigmatic nature, of the inexplicable process of sublimation that through the centuries has made it ritual, memory, symbol, emotion. From a physiological and psychological point of view, our reactions to chromatic stimuli are complex. And if in recent decades colours seemed to have disappeared from our homes, today the interior is pervaded by bright and expressive colours, a powerful use of colour on surfaces, accessories and accessories. Because colours arouse emotions, unconscious reactions, assume personal and collective meanings, and a colourful environment can positively or negatively affect our psychophysical well-being. Colour is an extraordinary strategy of nature, a formidable means of information related to the survival of living beings. In the history of humanity, it has been the subject of studies and fascinations, which have given birth to a world of myths, mysteries and curiosities. Yet colour is also linked to a technological and scientific universe of great value linked closely to the universe of living. It is no coincidence that the explosion of new opportunities and decorative technologies or new applications has taken over a dizzying rise of colour, driven by the desire to change, the need to create an ideal environment. This book tries to tell both the colour as history and mystery, both as a technical application, revealing origins and secrets, providing some tools, a few easy rules, practical tips and creative ideas. In order to put the magic of colour into practice in a project or just to treasure it and finally understand why in some environments we are just fine and in others we feel uncomfortable. AUTHORS: Massimo Caiazzo (Naples, 1966), an expert in color design, combines academic experience with the "sensitive" design of light and colour in the fields of architecture, design, fashion and communication. He studied with the internationally influential designers Alessandro Mendini, Frank Mahnke and Narciso Silvestrini. He is president of IACC Italia, headquarters of the International Association of Colour Consultants, founded in 1957 in Hilversum, and cited by the Munsell Color Foundation as being among the four best colour programs in the world. Silvia Botti (Milan, 1965) is an independent journalist. After graduating with adegree in Architecture, she devoted herself to communication, specialising inthe field of design, architectural design and urban development. She hascurated research projects for the Polytechnic University of Milan (Italy). From 2014 to 2020 she directed the international magazine of architecture and design Abitare. She is president of the Giovanni Michelucci Foundation (Fiesole,Italy), a centre for urban planning, modern architecture and social housing studies and research. SELLING POINTS: . A practical book on the secret language of colours, the effect they have on the eye and the human mind, and how to know and use them in a meaningful and heartfelt way . The book is a hands-on guide that can help anyone who wants to enhance the atmosphere of their home by combining colors after learning how to pick up on certain details and following some easy rules . Most of the books in the market show only examples of finished projects. In contrast, this one explains in easy-to-understand texts the hidden secrets of colour combinations to achieve the desired results.…