A Logistics It Strategy Firm Performance & Generation Y Corporate Social Responsibility

Lingua: inglese

Editore: Partridge Publishing Singapore, 2020

1543758894 / 9781543758894

Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

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Descrizione dell’articolo da parte del venditore

nach der Bestellung gedruckt Neuware - Printed after ordering - Malaysia's manufacturing sector plays an integral role in enabling the growth of the country's supply chain and continues evolution of the logistics role are obvious in the last two decades. Despite of the remarkable expansion of the industry, very few studies are focusing on logistics system's contribution towards the organization performance. This study examine the factors that affect the organization performance of manufacturing firms from a logistics perspective. The variables employed to examine are logistics strategic, organizational structure and logistics information technology (LIT) towards organization performance of manufacturing firms. From the sample of data collection, the results indicated that logistics strategy, organizational structure and logistics information technology has significant relationship with organization performance.As the corporate social responsibility are growing popularity in Malaysia particularly, Malaysian generation Y who newly joined the workforce are found not only focus on the products and services but also on the response of the corporation CSR. This investigated the factors, such as consumers' awareness, consumers' trust and the willingness to pay premium price on CSR that have impact on the purchase intention. From survey collected, the findings demonstrated that the relationship between the willingness to pay premium price and purchase intention is the strongest, compared to the consumers' trust on purchase intention. While, the consumers' awareness on the purchase intention of Malaysian generation Y is weakest relationship among the other two factors.…

Codice articolo 9781543758894

Titolo
A Logistics It Strategy Firm Performance & Generation Y Corporate Social Responsibility
Autore
Abu Bakar Hamid
Editore
Partridge Publishing Singapore
Anno di pubblicazione
2020
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
1543758894
ISBN 13
9781543758894
Peso dell'articolo
279 grammi
Dimensioni
203x127x14 mm

AHA-BUCH GmbH

Einbeck, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 14 agosto 2006

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 7 a 10 giorni lavorativiDa 5 a 7 giorni lavorativi
Primo articoloEUR 35,00EUR 45,00
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