Logistics and Supply Chain Management (Financial Times). Questo articolo non è disponibile.Logistics and Supply Chain Management (Financial Times)

Develop and exploit logistics strategies. In today's highly competitive global marketplace, the pressure on organizations to find new ways to create and deliver value to customers grows ever stronger.  There is a growing recognition that it is through logistic efficiency and effective managment of the supply chain that the twin goals of cost reduction and service enhancement can be achieved. Enhanced by diagrams, case-studies and chapter summaries, Logistics and Supply Chain Management looks at the tools, core processes and initiatives to ensure businesses gain and maintain their competitive advantage. Responsiveness, reliability and relationships - the basis for successful logistics and supply chain management.  

Martin Christopher is Professor of Marketing and Logistics at Cranfield School of Management.