The Long Tail: How Endless Choice is Creating Unlimited Demand

Chris Anderson

30.250 valutazioni di Goodreads

Lingua: inglese

Editore: Cornerstone, United Kingdom, London, 2007

1844138518 / 9781844138517

Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks

Venditore con 5 stelle

Venditore AbeBooks dal 16 marzo 2007

Visualizza gli articoli di questo venditore
Brossura

Condizione: Usato - Molto buono

EUR 2,51

EUR 6,52 spedizione 
Spedito da Regno Unito a U.S.A.

Quantità: 1 disponibili

Aggiungi al carrello
Resi gratuiti per 30 giorni

Descrizione dell’articolo da parte del venditore

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers.He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Codice articolo GOR001272990

Titolo
The Long Tail: How Endless Choice is Creating Unlimited Demand
Autore
Chris Anderson
Editore
Cornerstone, United Kingdom, London
Anno di pubblicazione
2007
Condizione
Very Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
1844138518
ISBN 13
9781844138517
Peso dell'articolo
222 grammi
Dimensioni
132.0 x 199.0

WorldofBooks

Goring-By-Sea, WS, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 16 marzo 2007

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 7 a 12 giorni lavorativiDa 5 a 9 giorni lavorativi
Primo articoloEUR 6,52EUR 13,97
I tempi di consegna sono stabiliti dai venditori e variano in base al corriere e al paese. Gli ordini che devono attraversare una dogana possono subire ritardi e spetta agli acquirenti pagare eventuali tariffe o dazi associati. I venditori possono contattarti in merito ad addebiti aggiuntivi dovuti a eventuali maggiorazioni dei costi di spedizione dei tuoi articoli.

Metodi di pagamento

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Descrizione dello Store

In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.

Specializzazione

COOKERY, RECYCLE, CHARITY, USED BOOKS, MODERN, HISTORY, CHILDRENS, FICTION, CHEAP BOOKS, NON -FICTION

Informazioni sull’azienda del venditore

World of Books Ltd

Mulberry House, Woods Way Trading Estate
Goring-By-Sea, Regno Unito BN12 4QY