Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Lingua: inglese

Editore: Springer International Publishing Aug 2016, 2016

3319373625 / 9783319373621

Serie: Libro 4 di 17 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.

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Venditore AbeBooks dal 11 gennaio 2012

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This item is printed on demand - it takes 3-4 days longer - Neuware - This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 956 pp. Englisch.…

Codice articolo 9783319373621

Titolo
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
Autore
Junzhao (Jonathon) Ma
Editore
Springer International Publishing Aug 2016
Anno di pubblicazione
2016
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
3319373625
ISBN 13
9783319373621
Peso dell'articolo
2277 grammi
Dimensioni
279x210x51 mm
Serie
Libro 4 di 17: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 5 a 15 giorni lavorativiDa 5 a 15 giorni lavorativi
Primo articoloEUR 23,00EUR 23,00
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BuchWeltWeit Ludwig Meier e.K.

Germania