Looking To The Future Of Modern Media Management - Changes | Challenges | Opportunities. Questo articolo non è disponibile.
Lingua: inglese
Editore: FORMALPRESS, 2011
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Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2011. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 2011. Ammareal gives back up to 15% of this item's net price to charity organizations.
Codice articolo D-822-406
- Titolo
- Looking To The Future Of Modern Media Management - Changes | Challenges | Opportunities
- Autore
- Christian Scholz
- Editore
- FORMALPRESS
- Anno di pubblicazione
- 2011
- Condizione
- Très bon
- Rilegatura
- Softcover
- Lingua
- inglese
- ISBN 10
- 989814307X
- ISBN 13
- 9789898143075
During the past decade, Media industry has become one the strongest industries in the world, presenting a fast and exponential development. This state of affairs creates a growing necessity of specific tools of management to the professionals of the sector, in the sense of anticipating the present and future challenges, predicting the behavior of the consumers, technological development and the evolution of the value chains, or identifying new areas of investment. The present book which MediaXXI has just launched in the market comes to provide this gap, trying to supply the market with knowledge of theoretical and empirical basis.
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