Loose Leaf for Business Communication: Developing Leaders for a Networked World

Cardon, Peter

ISBN 10: 1264109105 / ISBN 13: 9781264109104

Editore: McGraw Hill, 2020

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00104081394

Riassunto:

Students preparing to succeed in today’s workplace require solid training in communication skills and principles, as well as experience in realistic professional applications.

Peter Cardon brings substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply business communication skills in their personal and professional lives.

Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text. 

The case-based approach helps students learn how communication can build rich and productive relationships between professionals. Each chapter opens with a short business case and integrates examples from the case throughout the chapter and into the model documents, engaging students in the story behind each business message. 

Dati bibliografici

Titolo: Loose Leaf for Business Communication: ...
Casa editrice: McGraw Hill
Data di pubblicazione: 2020
Condizione: Good
Edizione: quarta edizione