Loose Leaf for Strategic Management: Text and Cases
Dess, Gregory G.; McNamara, Gerry; Eisner, Alan B.; Sauerwald, Steve
ISBN 10: 1266002278 ISBN 13: 9781266002274
Editore: McGraw Hill (edition 11), 2023
Usato
Loose Leaf
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Descrizione:
The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Codice articolo 1266002278-7-1
Riassunto:
Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.
They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.
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Dati bibliografici
Titolo: Loose Leaf for Strategic Management: Text ...
Casa editrice: McGraw Hill (edition 11)
Data di pubblicazione: 2023
Legatura: Loose Leaf
Condizione: Fair
Edizione: 11.