MARKETING FOR HOSPITALITY AND TOURISM, An Indispensable Guide,

Philip Kotler, John Bowen & James Makens

ISBN 10: 0130807958 / ISBN 13: 9780130807953

Editore: Prentice Hall, publishers, New Jersey - second edition, 1996

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hardcover with illustrated boards, 8¼" x 10¼" 800 pages The authors' understanding of hospitality marketing provides a very readable and extremely practical text, giving a strong foundation in hospitality decision-making and know-how. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing. A case opens each chapter with a description of an actual company situation which can be resolved through an understanding of the chapter's contents. Full colour used throughout book. Book in AS NEW condition.

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Dati bibliografici

• Titolo: MARKETING FOR HOSPITALITY AND TOURISM, An Indispensable Guide,
• Editore: Prentice Hall, publishers, New Jersey - second edition
• Data di pubblicazione: 1996
• Lingua: Inglese
• ISBN 10: 0130807958
• ISBN 13: 9780130807953
• Rilegatura: Rilegato
• Condizione: come nuovo

Descrizione articolo

Riassunto

9E-8, 0-13-080795-8, Kotler, Phil, Marketing for Hospitality and Tourism, Covers important principles and concepts that are supported by research and evidence from economics, the behavioral sciences, and modern management theory, and applies them through countless examples of situations in which real-life well-known and little-known companies assess and solve their marketing problems. The book covers: Service Characteristics of Hospitality And Tourism Marketing; The Role of Marketing in Strategic Planning; The Marketing Environment; Marketing Information Systems And Marketing Research; Consumer Markets and Consumer Buying Behavior; Organizational Buyer Behavior of Group Market; Market Segmentation, Targeting, and Positioning; Designing and Managing Products; Internal Marketing; Building Customer Satisfaction through Quality; Pricing Products: Pricing Considerations, Approaches, and Strategy; Distribution Channels; Promoting Products: Communication and Promotion Policy; Promoting Products: Advertising, Direct Marketing, and Sales Promotion; Promoting Products: Public Relations; Professional Sales; Destination Marketing; and Next Year's Marketing Plan. For anyone involved in Hospitality and Tourism

Product Description

Book by Kotler Philip