This experimentally-oriented book provides a critical examination of research and theory with a topical approach. It covers a broad range of motivational concepts from both human and animal theory and research, with an emphasis on the biological bases of motivation. Chapter topics include the nature of motivation theory; species-specific behaviors; eating and taste; thirst, temperature regulation, addiction, and reproduction; drive and activation; rewards as both reinforcers and incentives; escape, fear, avoidance, and punishment; frustration, anxiety, stress, and coping; aggression and altruism; personality and individual differences; attitudes and cognitive consistency; interpersonal attraction; and applications of motivation theory. For individuals interested in the motivation of humans and animals.

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For undergraduate courses in Motivation. This experimentally-oriented text provides a critical examination of research and theory with a topical approach. It covers a broad range of motivational concepts from both human and animal theory and research, with an emphasis on the biological bases of motivation. - Extensive coverage of emotion incorporates recent research on theories and analyses of cognition and emotion. - Chapter-opening motivational questions replace chapter outlines of previous edition. Engages students interest in the chapters topics. - Section-end summaries enable students to review important concepts, and their understanding of them, in each section before moving on. - Rewritten content and added references throughout improves the readability of the text and increases students interest in it. - A historical perspective familiarizes students with older concepts and their strengths and weaknesses, which may correlate with new concepts. - In-depth discussion of evolutionary concepts. Includes the role of genetics in relation to emotion/motivation providing students with a better understanding of biological backgrounds. - Systematic presentation of theories. Details the presentation relevant theories of learning and emotion, as well as motivation. - Coverage of preattentive processes - features ("unconscious processes") in chapters on emotion (Ch. 2), fear learning (Ch. 8), and anxiety. Which introduces students to current concepts within the study of motivation.

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OASIS MEDIA BOOKS SC
CALLE TUCUMAN, NUM. 7 PLANTA 7, PUERTA C, Sevilla, 41006, Spain

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