Titolo: Ma�triser la communication : Outils efficaces pour les messages d'entreprise: Am�liorer la pr�sence de la marque et les relations avec les parties prenantes � l'�re num�rique (French Edition)
Editore: Editions Notre Savoir
Data di pubblicazione: 2024
Lingua: Francese
ISBN 10: 6208145082
ISBN 13: 9786208145088
Rilegatura: Brossura
Condizione: New

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Riassunto

Ma�triser la communication : Effective Tools for Corporate Messaging" est un guide complet destin� aux professionnels d�sireux d'am�liorer leur message d'entreprise. L'ouvrage propose des strat�gies et des outils concrets pour �laborer des messages clairs, convaincants et coh�rents qui trouvent un �cho aupr�s des parties prenantes. Il couvre les aspects essentiels de la communication, notamment l'�laboration du message, l'analyse de l'audience et la s�lection des canaux. Les lecteurs apprendront comment exploiter les outils et les plateformes num�riques pour renforcer la pr�sence de la marque, g�rer les crises et �tablir des relations solides avec les parties prenantes. Gr�ce � des id�es pratiques, des exemples concrets et des �tudes de cas, ce livre permet aux professionnels de la communication d'acqu�rir les comp�tences n�cessaires pour naviguer dans le paysage m�diatique complexe d'aujourd'hui et pour r�ussir leur communication. Id�al pour les communicateurs d'entreprise, les sp�cialistes des relations publiques et les dirigeants d'entreprise, il offre une feuille de route pour ma�triser l'art de la communication d'entreprise efficace.

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