AI and Machine Learning Applications in Supply Chains and Marketing

/ ISBN 13: 9798369367612

Editore: IGI Global, US, 2024

Codice articolo LU-9798369367612

Riassunto:

While artificial intelligence (AI) simulates human intelligence in machines, machine learning (ML) enables systems to learn from data without explicit programming. In marketing and supply chain management, AI and ML empower businesses to analyze consumer behavior, personalize experiences, optimize advertising strategies, forecast consumer demands, manage inventory, plan routes, and mitigate risks. Businesses can enhance efficiency, accuracy, decision-making, customer engagement, and cost-effectiveness when integrating AI and ML in marketing and supply chain operations. Further research is necessary to drive success in the dynamic marketplace. AI and Machine Learning Applications in Supply Chains and Marketing bridges the gap between theoretical knowledge and practical application of AI and ML in marketing and supply chain management. It examines emerging technologies that can revolutionize industries by transforming business operations. This book covers topics such as data analysis, sustainable development, and blockchain, and is a useful resource for business owners, economists, marketing professionals, engineers, computer scientists, academicians, and researchers.

Dati bibliografici

Titolo: AI and Machine Learning Applications in ...
Casa editrice: IGI Global, US
Data di pubblicazione: 2024
Legatura: Paperback
Condizione: New