Made You Look: How Advertising Works and Why You Should Know

Graydon, Shari

ISBN 10: 1554515602 / ISBN 13: 9781554515608

Editore: Annick Press, 2013

Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Codice articolo G1554515602I2N00

Riassunto:

THE kids' survival guide to advertising, revised and updated for the digital age.

Ads are everywhere: they try to be your friend on social media, pop up in the background of your videogame, and even message your phone when you walk by a store. Increasingly kids are the prime target of these marketing messages. But they also have more power than ever to fight back.

For ten years, Made You Look has been an essential self-defense guide for youth trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and browser cookies to social media, viral videos, and reality television.

From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid's ultimate guide to the advertising universe.

Informazioni sull?autore:

Shari Graydon is an award-winning author, educator, and media commentator. Her other books includeIn Your Face and I Feel Great About My Hands.

Michelle Lamoreaux is an illustrator who works with publishers, agencies, and magazines throughout the United States. She lives in Cedar City, Utah.

Dati bibliografici

Titolo: Made You Look: How Advertising Works and Why...
Casa editrice: Annick Press
Data di pubblicazione: 2013
Legatura: Paperback
Illustratore: Lamoreaux, Michelle
Condizione: As New
Condizione sovraccoperta: No Jacket
Edizione: seconda edizione