Making it in the Minors

Freeman Allyn I. Solomon Arthur P.

ISBN 10: 078646867X / ISBN 13: 9780786468676

Editore: McFarland & Company, Incorporated Publishers, 2012

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PRINT ON DEMAND pp. 208.

Codice articolo 1854540284

Dati bibliografici

• Titolo: Making it in the Minors
• Editore: McFarland & Company, Incorporated Publishers
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 078646867X
• ISBN 13: 9780786468676
• Rilegatura: Brossura
• Condizione: New

Descrizione articolo

Riassunto

There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side.

Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit?

While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.

Informazioni sull?autore

Arthur P. Solomon has been a professor at the Massachusetts Institute of Technology, a partner on Wall Street, a real estate developer and the owner of two minor league baseball teams which have been awarded the Larry MacPhail and Bob Freitas awards. He lives in Providence, Rhode Island, and Cape Cod, Massachusetts. Allyn I. Freeman is an experienced writer for television and author of numerous books about business, entrepreneurship and sports. He lives in New York City.