Making It Personal: How To Profit From Personalization Without Invading Privacy
Kasanoff, Bruce
ISBN 10: 0738207799 ISBN 13: 9780738207797
Editore: Basic Books, 2002
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Descrizione:
Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo wbs5824508415
Riassunto:
Examines the impact of "personalization" technologies on individuals and businesses, looking at the commercial, cultural, and legal implications of these practices. Reprint. 15,000 first printing.
Informazioni sull?autore:
Bruce Kasanoff is an expert on personalization, customer relationship marketing, and business technology. One of the original partners of the Peppers and Rogers Group, the world's foremost authority on one-to-one marketing, he is founder of the on-line newsletter Inside Privacy. Also a popular speaker, commentator, and consultant, he lives with his family in Westport, Connecticut.
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Dati bibliografici
Titolo: Making It Personal: How To Profit From ...
Casa editrice: Basic Books
Data di pubblicazione: 2002
Legatura: Brossura
Condizione: Very Good