Making and Selling Culture

Ohmann, R

ISBN 10: 0819553018 / ISBN 13: 9780819553010

Editore: Wesleyan University Press, 1996

Riguardo questo articolo

This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780819553010.

Codice articolo 3956470

Dati bibliografici

• Titolo: Making and Selling Culture
• Editore: Wesleyan University Press
• Data di pubblicazione: 1996
• Lingua: Inglese
• ISBN 10: 0819553018
• ISBN 13: 9780819553010
• Rilegatura: Brossura
• Condizione: Poor
• Peso: 500 grammi
• Cataloghi dei venditori:
  • Social Sciences

Descrizione articolo

Riassunto

An inside look at cultural industries, featuring interviews with key players from such companies as Twentiety-Century Fox, National Public Radio, and Coca-Cola.

To what extent do moviemakers, television and radio producers, advertising executives, and marketers merely reflect trends, beliefs, and desires that already exist in our culture, and to what extent do they consciously shape our culture to their own ends? In-depth interviews with ten executives from the "culture industry" and five scholarly analyses examine that question, and address the issues of power and authority, meaning and identity, that arise when cultural producers define and react to audiences.

In their own words, leaders from companies like Twentieth-Century Fox, National Public Radio, and Warner Bros. Television describe their perception of the sometimes paradoxical relationship between culture and what influences it. For example, while the former president of Coca-Cola North America claims the company has never tried to create a trend, he notes that "we market in more countries than belong to the United Nations [a product that] has insinuated itself into the lives of the people to a point where it has become-you know, it's there." These reflections by key players provide an unprecedented view, as editor Richard Ohmann writes, "into the ways cultural producers imagine or know markets and how such knowledge figures in their decisions about what events, experiences, and products to make."

Informazioni sugli autori

Richard Ohmann is Professor of English at Wesleyan University.

RICHARD OHMANN is Professor of English at Wesleyan University and author of two Wesleyan books, English in America (1996) and The Politics of Letters (1987).