Titolo: How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations (Paperback or Softback)
Editore: Palgrave MacMillan 5/29/2002
Data di pubblicazione: 2002
Lingua: Inglese
ISBN 10: 0333987772
ISBN 13: 9780333987773
Rilegatura: Paperback or Softback
Edizione: seconda edizione
Condizione: New
Peso: 0,69 libbre
Tipo di libro: Book

Descrizione articolo

Riassunto

This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

Informazioni sull?autore

MICHAEL MORLEY is Deputy Chairman of Edelman Public Relations Worldwide. He has counselled clients of the world's largest corporations and is a highly regarded international public relations expert with four decades of experience in the US, Europe, South America, Asia Pacific, the Middle East and Africa.

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