Management and the Arts

The sixth edition of Management and the Arts has been revised and updated with the latest concepts, theories, and practices to meet the evolving demands faced by arts managers in cultural organizations around the world.

This comprehensive textbook covers a wide range of topics, including planning, strategy development, leading, marketing, fundraising, budgeting, finance, staffing, and operations. The book takes an interdisciplinary approach as it explores how arts managers and leaders can develop equitable, collaborative, and dynamic organizations that bring communities together to experience all the arts have to offer. It also includes illustrations, tables, tools, techniques, and case studies that can be applied in a wide range of visual and performing arts organizations. Each chapter features terms, learning outcomes, real world examples, and discussion questions designed to help students build skills, develop strategies, and understand options to consider in meeting the challenges faced by cultural organizations.

New to this edition:

• An extensive focus on how arts managers and organizations can successfully engage in developing and implementing equity, diversity, and inclusion programs
• Expanded content on leadership, marketing, social media, and fundraising theories, practices, and ethics
• Updated content about planning and assessment, business models, entrepreneurship, and heuristics
• Expanded coverage of organizational culture and its impact on programming, operations, and inclusion
• Additional perspectives about leading in the arts, examination of theories of motivation and communication, and expanded discussion on leadership ethics
• Integration of topics on operations, budgeting, and finance including technology and CRM systems

Suggested additional readings, website links, and a broad array of other resources have been carefully gathered to help faculty guide students of Performing Arts programs and Arts Management courses as they explore what is required to work with artists, board members, staff, funders, volunteers, and community leaders.

Management and the Arts includes access to a companion website featuring a sample syllabus, additional project assignments, suggested resources, and chapter-by-chapter PowerPoint slides (www.managementandthearts.com).

William J. Byrnes is a Professor Emeritus of Arts Administration at Southern Utah University, Cedar City, UT. He has extensive experience in higher education management and administration and has served in various leadership capacities at SUU, Florida State University, and Oberlin College. He was a technical director, production manager, and lighting designer before shifting his focus to management. He also served on several boards, including the Southern Shakespeare Company, Utah Shakespeare Festival, and the ETSA Foundation. William co-edited The Routledge Companion to Arts Management in 2019, and he has contributed several articles on arts leadership in other publications. He has lectured on arts management in the United States, China, Japan, Singapore, Germany, Serbia, and Italy. William is a Fellow and an Honorary Lifetime Member in the United States Institute for Theatre Technology (USITT). He has served in various leadership capacities in USITT since 1980, including as president from 2000 to 2002. In 2011 he received the Distinguished Achievement Award in Management from USITT and the Founders Award in 1996. For more information, go to: www.linkedin.com/in/billbyrnes.