Management Information Systems : Managing the Digital Firm

Laudon, Jane P., Laudon, Kenneth C.

ISBN 10: 0135191793 / ISBN 13: 9780135191798

Editore: Pearson Education, 2020

Used book that is in clean, average condition without any missing pages. Codice articolo 21345061-6

Riassunto:

For introductory courses in IS (information systems) and MIS (management information systems).

The authoritative, case-based study of IS in business today
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.

Also available with MyLab MIS
By combining trusted author content with digital tools and a flexible platform, MyLab^™ personalizes the learning experience and improves results for each student. And, with MIS Decision-Making Sims and Auto-Graded Excel and Access Projects, students learn how MIS concepts will help them succeed in their future careers.

Note: You are purchasing a standalone product; MyLab MIS does not come packaged with this content. Students, if interested in purchasing this title with MyLab MIS, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab MIS, search for:

0135409098 / 9780135409091 Management Information Systems: Managing the Digital Firm Plus MyLab MIS with Pearson eText -- Access Card Package, 16/e

Package consists of:

• 0135191793 / 9780135191798 Management Information Systems: Managing the Digital Firm, 16/e
• 0135205565 / 9780135205563 MyLab MIS with Pearson eText -- Access Card -- for Management Information Systems: Managing the Digital Firm, 16/e

Informazioni sull?autore:

About our authors

Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.?

Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests?include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information?systems.?Jane?received her Ph.D. from Columbia University, her M.A. from Harvard University, and her B.A. from Barnard College. She has taught at Columbia University and the New York University Stern School of Business. She maintains a lifelong interest in the languages and civilizations of East?Asia.?The?Laudons?have two daughters, Erica and Elisabeth, to whom this book is dedicated.

Dati bibliografici

Titolo: Management Information Systems : Managing ...
Casa editrice: Pearson Education
Data di pubblicazione: 2020
Legatura: Rilegato
Condizione: Good